Nit Reeder

With over two decades of EY experience in strategic marketing and brand-building, Nit leads Americas Markets and Accounts communications and enablement activities for the EY go-to-market function. She is responsible for developing and implementing strategies that empower 72,000+ people across the Americas to deliver exceptional client service while building a better working world.

In addition to being a strategic, trusted business advisor, Nit is also the Director and co-founding architect of the EY Entrepreneurs Access Network (EAN) – a business accelerator program helping Black- and Latino-led companies transcend coaching, connections and capital barriers to scale their business.

As the granddaughter of the first Black business owner on Main Street in Greenville, SC, Nit is passionate about helping diverse-owned companies succeed and drive change within communities. As a former entrepreneur and president of a boutique marketing firm she is familiar with the common challenges encountered by minority business owners.

A graduate of Pratt Institute and a lifelong creative, Nit values the cultural and educational enrichment of the arts. She shares her talents and financial support with several organizations addressing the arts, mentoring and community development. She has led initiatives for the Woodruff Arts Center Employee for the Arts Campaign, resulting in hundreds of thousands of dollars in donations, and has served as a member of Woodruff Women’s Giving Circle. 

Nit encourages change-making through thinking big and inspiring others to do the same to help achieve equity for all.